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The goal of this online session was to engage students in a multidisciplinary collaboration to tackle real world event innovation problems. Discover how following a systematic design thinking approach, your teams will discover how to solve event design challenges with real-world examples from Google, Symantec, MPI, IOC, Internet Society and many others. 

You will learn how to: 

  • Generate deep insights through the systematic observation and interaction of key stakeholders (empathy)
  • Engage in collaborative ideation with a multidisciplinary team and get them on the same #EventCanvas page. 
  • Rapidly prototype and test ideas & concepts to systematically innovate your event. 

Hosted and moderated by Alissa Hurley, VP Marketing, FMAV

Featured Presenter: Ruud Janssen, co-creator of the Event Canvas