Complimentary Webinar Replay

Our role as event professionals is to create experiences steeped in trust, where our audiences feel their participation in our event was the best use of their time and financial investment. This requires our event designs to bring out the best in human nature by making intentional decisions based on the knowledge available about our participants and their needs. Deeply understanding how human beings respond in live event environments is our new currency. 

This webinar replay will look at what it means to:

  • Create, market and deliver events in a mobile, social world, where your participants are "five-senses" engaged throughout the event, and leave feeling they have applicable knowledge.
  • New connections they will continue to nurture and ultimately, the event was worthwhile and worth returning to.
  • Solid information and easy tips and tricks will be included throughout you can implement immediately. 

Hosted and Moderated by Alissa Hurley, VP Marketing, FMAV



Tahira Endean, CMP, DES, CED, Event Producer, BC Innovation Council, Author, Intentional Event Design, Our Professional Opportunity

Tahira is a curious event producer, passionate about intentional event design and the integration of now ubiquitous technology to enhance the human experience at events and everyday.

Tahira is committed to the industry and has been recognized for a range of contributions. In 2016, she was named a MeetingsNet Changemaker, and nominated in Vancouver for Global Meetings Industry Day Influencer and MPI BC Chapter Mentor of the Year. In 2015 she was named one of the “Top 5 Women in Event Technology”, was inducted into the Meetings Canada Hall of Fame in the Big Idea category, and most recently was one of Canada’s 20 most Fascinating Women in events from Canadian Special Event magazine.

Driven by a fascination with what we are learning about neuroscience and the power of the five senses to enhance memory, knowledge retention and improve connections, she is continually seeking appropriate ways to design the most relevant meeting and event environments. An instructor at BCIT, the British Columbia Institute of Technology, she instructs both Special Event Planning and Sustainable Event Management. She contributed to the 9th CIC Manual which provides the framework for the CMP studies. Tahira also loves cooking, time with her family, and anything with bubbles!